Friday, August 5, 2011

Role of SEOCOPYWRITING in Online Promotion

In today’s competitive online business promotion, SEO copywriting plays a very important role in increasing the visibility of business. To be a good copywriter you have to combine genuine interest in the product with marketing and technical savvy. SEO copywriting is a technique of writing the text that is viewable on the webpage in such a way that it attracts the surfer. The website is visited by different users around the world, so it is necessary that the language should be simple, effective and informative. SEO Copywriting traditionally optimizes web page copy by targeting keywords phrases. Keywords need to be blended in the content but there should not be keyword stuffing in the content or else it may harm the quality of the content. Its main aim is to rank high in the search engines for the targeted search terms. Good information rich copy is very important for the client’s product marketing. Copywriting also optimizes other on-page aspects such as Title, Description, Keywords tag, Headings and alt text.  The main purpose of SEO Copywriting is to play a leading role in the marketing campaign of a website. The main objectives of SEO Copywriting are:
  • The copy should be search engine friendly. As search engines focus on good quality content and give importance to websites with rich content.
  • There should be a proper structure of the copy. The content should be in order that will help the visitor to understand.
  • Making it compatible to both the visitors and the search engines.
The content of the copywriting should be eye catchy and should be able to convey the message of an organization to the target audience. Search engines always give preference to website that show genuine content and blacklist those that use additional pages or “doorway pages”. Such doorway pages are solely used for getting higher search engine rankings. Search engine looks for good quality, original website content and indexing pages. There are freelance copywriters who hire out their services solely to SEO, agencies or firms who specialize in SEO.

Wednesday, July 27, 2011

How to Measure SEO Success Using Google Analytics?

Is my SEO working? This is a question that most businesses ask themselves and find no clear way of tracking just how much SEO is really working for their business. Most of the organizations are trapped in a unilateral way of measuring SEO success – by monitoring their rankings. While rankings are the primary metrics which tell you about the effort that you or your SEO company is putting in, rankings cannot be taken as a true reflection of your online presence. Here is why:
  • High ranking for keywords that no one searches for is like opening a shop in a remote location, far from the city where traffic is.
  • Google personalizes search results through web history, geographic locations and bookmark history; hence you may see results which others are not seeing.
  • High rankings have a bigger goal – a quality traffic stream. If high Google rankings do not send you inquiries, they probably do not matter a lot.
  • SEO is like fishing – the wider your net, the better your catch. Too much obsession with limited keywords means your daily, weekly and monthly traffic number may still remain low.
SEO is much more than just high keyword ranking. The success of any SEO campaign is primarily tied with what the high rankings are doing for your business. If you really want to know the effectiveness of your search engine optimization campaign – try web analytics and the simplest tool is Google Analytics –clean, crisp, easy to understand and moreover – FREE.
Tracking your SEO Campaign
When you sign-up with Google Analytics, you get a Javascript-snippet which should be pasted on ALL pages of your website. Google Analytics tracks the visitors, traffic sources, content performance and goal conversions through this Javascript code. While the interface is simple and clean, we won’t go into the basics of the Google Analytics terminology. Here are some of the metrics that you should care about while trying to estimate what you are getting from your SEO services.
Non-branded traffic – Within Traffic from search engines (image needed), you need to exclude the traffic from keywords that include your company/product name.


When you look at this traffic stream, you are watching how your SEO traffic (real keywords based traffic) has improved over a period of time. You can set-up the timeline as you require.
  • Traffic Percentage from Search Engines – Advertising costs money and whether it is done online or offline, you have to invest something in it regularly to get traffic. This is true for keyword buying systems like Google Adwords too where the pricing can be anywhere from $.5 to $100 per click depending on the market you serve. Moreover, online advertising is only effective for the period you are investing in it. Once you stop advertising, your return on investment diminishes.
    Conversely, with a strong organic SEO presence, compared to PPC, your business is able to lower its customer acquisition cost. If your search engine traffic share is improving month after month, you can safely bet that the advertising costs can be kept at a minimum without the risk of losing continued traffic.
  • User Engagement Improvements – Like most things in marketing, rankings and traffic are dependent on each other. Let’s look at this more closely.
    You understand that high rankings bear the potential of bringing in traffic to your website. However, what you may not know is that Google gives a ranking boost to sites where users interact favorably. By “favorably”, we mean that the users do not bounce off a web page (leave immediately after entering), stay for a longer time and see multiple other pages on the site. This is perceived as a positive experience for the search engine visitor and this is what all search engines strive for, isn’t it?
    If your SEO company is not monitoring bounce rate, average time on the website, pageviews and % exit figures, you need to ask them why? If you do not get a satisfactory answer, you have every reason to move to a better SEO company.
  • Goal Conversions – While most SEO companies focus on rankings, there are few who tie SEO to performance and business goals. The reason a business invests in online marketing is to make profits generate revenues or to increase their brand awareness. If that is not happening, it is time to think about SEO again.
  • A good SEO company will always track the goal conversions on your website. These goals can range from online purchases and subscriptions to signing-up for newsletters or even calling your company. Goal conversions are a way by which you can tell if SEO is working for your website or not.
Setting up a Google Analytics account is easy and should be done if you are serious about your business online. There is a surprising amount of intelligence in these reports and you will be much more educated about your own business website once you start tracking and analyzing.
 

Source :- http://www.ocularconcepts.us/blc/blog/web-analytics/how-to-measure-seo-success-using-google-analytics/

Thursday, July 14, 2011

Tablets and Google Adwords - A Great Futuristic Arsenal for Advertisers

It is reported that within the next five years, mobile internet usage will exceed desktop internet usage. Use of Internet on mobile devices is increasing exponentially and is contributing towards the foundation of newer ways of reaching customers.
With the addition of tablet devices like the iPad, Samsung Galaxy tab and the Dell Streak, smartphones there are more game changers in the mobile industry than just the smartphones. The sales of tablet devices are projected to reach a whopping 250 million by year 2015. If your business depends on Google Adwords or Yahoo Search Marketing for lead generation, you cannot afford to ignore this huge change which is imminent in the usage pattern of your customers.
Recent surveys have shown that mobile and tablet users are spending much more time these devices and lesser on desktops. Users are actively searching and are taking purchase decisions too, due to the ease of accessibility of a mobile or a tablet as opposed to a desktop or a laptop. With this increasing abundance of mobile users, Adwords marketers need to adjust their PPC campaigns to include these information seekers too.
Through your Google Adwords interface it is very easy to opt-in for showing ads on mobile devices. On the “Settings” tab, you can choose which campaign you wish to target to your mobile users, you can decide to apply the mobile access settings to all your campaigns at one go too. It is important to consider the following things before targeting mobile users with Google Adwords:
i. Remember that not all mobile browsers display videos. Have text and image ads too.
ii. It is always better to have a separate campaign that targets only the mobile users. This will help you in understanding mobile usage patterns through web analytics and make necessary improvements.
iii. Usability and experience should be defined for a mobile browsing experience. This means that you should redirect your mobile visitors to a mobile version of your website rather than the main website because the scrolling and bigger images/icons will kill their experience on a non mobile optimized website.
iv. Use web analytics tools like Google Analytics to monitor the performance of your mobile targeted campaign.
v. Refine and optimize your experience for different mobile OS, browsers and screen resolutions. For example, if you observe that iPhone users bounce too much, try to simulate the iPhone experience and rectify the errors, if any.
We now know that tablets + Adwords can be a great potential traffic and inquiry channel and you need to stay ahead of the curve to make an early presence felt in your market. Time to move before your competitors get a step ahead.

Sherlyn is a web development expert at Ocular Concepts – one of the best Cleveland web design agencies , Ohio offering full service web design and web development services .
Article Directory Source: http://www.articlerich.com/profile/Sherlyn-Thomas/85180